Launch of the Oleomarket.fr website

Article written on 13 February 2020

After two months of tests and the integration of new functionalities, Saipol has officially launched Oleomarket, the digital marketplace where agricultural stakeholders can now market their oilseeds and buy protein-rich meal.

After giving our customers and suppliers access to the new OleoZE (for Zero Emission) solution, we officially presented this innovation and our intentions to the press before the opening of the agricultural show.

Oleoze, Saipol’s new service for sourcing seeds from conservation agriculture

This new service is available on the oleomarket.fr digital marketplace. Collectors and farmers can now market their rapeseed and sunflower seeds on this marketplace. By entering the techniques used in the farm, they can then estimate the price bonus for which they are eligible, based on the real impact of the farm on carbon storage and greenhouse gas emission reduction.

By tracing these actual agronomic practices on the farms, and by certifying this data via a dedicated tool, Saipol can develop its offer of renewable energies from rapeseed and sunflower crops, such as Oleo100 and biodiesels guaranteeing high GHG reductions.

Thanks to the mobilisation of Saipol’s teams for nearly two years and the involvement of the collecting organisations in the deployment of this system, Saipol has been able to create a GHG bonus which constitutes a third pillar of remuneration for oilseeds to farmers in addition to the oil and protein pillars. This solution is entirely in line with the social commitments of the Avril Group in meeting the expectations of our customers and all our agricultural representatives.

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What about feedmarket?

As a reminder, Feedmarket was launched in January 2018 for the purchase of plant proteins for livestock farmers and feed manufacturers. After two years of operation, more than 270,000 tonnes of meal were marketed on the platform, representing more than 9,000 trucks delivered, and the journey continues. This offer is available on www.oleomarket.fr alongside the OleoZE solution.