Avril launched its employer brand around the idea of “choosing a different path.” Why is Saipol now embracing this same approach?
Eloïse Avenel : Because it deeply resonates with our identity. Saipol shares with Avril the same purpose, Serving the Earth, the same values, and a common ambition: supporting the transitions in agriculture, food, and energy.
Choosing “a different path” means reconciling challenges that may sometimes seem contradictory: showing that it is possible to build a career in industry while combining performance, value creation for the agricultural sector, and a response to major societal challenges.
This is the reality we want to showcase through our employer brand. We fully share Avril’s purpose and values, but we want to tell this story through what makes Saipol unique: our industrial culture, our close ties with the agricultural world, our professions, and our ability to grow and develop.
Concretely, what does this “different path” mean for Saipol employees ?
E.A : It is reflected in the day-to-day work of the women and men at Saipol who operate, maintain, and improve our industrial facilities, as well as those who purchase our raw materials, manage flows, sell our products, develop our markets, drive innovation, ensure the safety of our operations, or support the business.
Eloise AVENEL
Human Resources Director at Saipol
Our roles exist in many companies. What makes the difference is the project we contribute to collectively: working at Saipol means joining a company that brings together industry, agriculture, economic performance, local communities, and the energy transition; it means making a very tangible contribution to the transformations shaping today and tomorrow. This reality gives meaning to our work and fosters a sense of pride among our teams.
Our industrial operations naturally require the highest standards of safety. At Saipol, the safety of our people is a collective responsibility and a prerequisite for our performance.
But our responsibility as an employer also means enabling everyone to develop their skills in step with the evolution of our professions and our company. As Saipol grows, our employees must be able to grow with it.
In addition, the employee experience is assessed every year through the Great Place To Work® survey, with Saipol achieving certification this year for the fifth consecutive year. Our employer brand should showcase the day-to-day reality of our teams, the opportunities available, and the career paths employees can pursue at Saipol.
Which talent do you want to retain and attract in the future, and what would you like them to discover and experience at Saipol ?
E.A : Because we believe that individual differences are a source of collective performance, we want to attract people who are eager to learn, grow, and commit to our project.
Our professions rely on strong technical skills, and some of our areas of expertise, whether industrial, commercial, or cross-functional, take several years to fully master. Preserving and passing on this expertise is essential.
But we also need curious people who can work across different professions, understand changes in their environment, and adapt their practices accordingly.
Our role, therefore, is to create the conditions that enable everyone to progress: to develop expertise, learn a new profession, take on greater responsibilities, move to another site, or build a broader career within Saipol and Avril.
We also want to make our industrial professions more accessible. Industry is still sometimes perceived as male-dominated, highly technical, and shaped by demanding working conditions, which can discourage some candidates from applying. We need greater diversity within our teams, because different backgrounds, experiences, and perspectives also make us collectively stronger.
And why choose Saipol rather than another company ?
A company cannot simply claim to be different: it must demonstrate this through what it does and what it enables people to do.
At Saipol, you can work in an industry with demanding technical roles, operating under significant market constraints and facing genuine competitiveness challenges, while remaining directly connected to the agricultural world and to the transitions shaping today and tomorrow.
We want everyone to take pride in their profession, understand their contribution to our collective project, and find opportunities that will enable them to grow.
For us, that is what choosing a different path means: a path that seeks to reconcile performance with employee development, industry with agriculture, and transformation with the transmission of expertise. A path that gives meaning, opens up new perspectives, and enables everyone to make a real impact.
Ultimately, joining Saipol means choosing a company where performance is shared, individual differences strengthen the collective, innovation brings agriculture and industry forward together, and everyone, through their work, contributes to Serving the Earth.
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